Our Ethical Business Pledge

Our Pledge

We pledge allegiance, in our heart and soul, to the concepts of honesty, integrity, and quality in business. We recognize that the cornerstone of success is treating all stakeholders fairly, with compassion, and with a commitment to service.

Working from abundance, we recognize that even our competitors can become important allies.

We will not tolerate crooked practices in our business, from co-workers, direct or indirect reports, supervisors, managers, suppliers, or anyone else—and if we encounter such practices, we will refuse to go along with them and report them to appropriate authorities within and outside the company.

We pledge to support the "triple bottom line" of environmental, social, and financial responsibility.

And we pledge to participate in a serious effort to focus the business community on these principles, by sharing this message with at least 100 other business leaders.

The Ethical Business Pledge was written by Shel Horowitz, author of "Principled Profit". Enviro-Friendly Products is proud to be part of the campaign to spread the values of the Pledge.

Here, in Shel's words, are some of the ideas, reasons and principles behind the Pledge...

• When businesses base themselves in ethics—in honesty, integrity, and quality—they are more likely to succeed
• Businesses must look at the "triple bottom line": financial, environmental, and social impacts (and this will require major pressure: currently, US public corporations are required by law to focus only on the economic bottom line, to the exclusion of other objectives and stakeholders)
• When all stakeholders (employees, customers, suppliers, neighborhood residents, even competitors) become your active champions, amazing things can happen—but that only happens if your business specifically empowers each of these groups and addresses their different needs/wants
• Line employees, managers, and even CEOs need support to show that ethical principles will help their businesses succeed, and that they won't be penalized by the marketplace for taking an ethical stand
• Society changes when enough people decide that something is seriously wrong...and when they feel empowered to do something about it. In my own lifetime, we've seen critical masses arise and succeed, over and over. A few examples of what these groups have achieved:

Desegregated the southern United States
Tore down the Berlin Wall and the entire network of totalitarian Soviet governments

All of these struggles started with a few people, but spiraled outward to become an unstoppable movement for justice once enough people started to believe and to act. Ordinary people in Montgomery, in Gdansk, in Soweto, in so many other places, decided that things had to change—and they changed!

Now, after years of corporate scandals, it's time to say, as those ordinary people did before us, that things have to change. I wrote and published my book, Principled Profit: Marketing That Puts People First, to help create that change. I believe that if I show businesses that it's actually in their financial interest to do the right thing, that this will motivate change in executive boardrooms, in stockholder meetings, and in the press.

And eventually, once this movement reaches critical mass, the next "entrepreneur" will come along, trying to cheat employees and customers while leaving a big, expensive mess for the public to clean up. And that crooked business owner will find that the people he or she needs to carry out this dirty work aren't ready to play along. They will stand up for what's right—for ethics, for justice, and for honoring the company's real mission—not only because it's the right thing to do, but because they understand that it works better.

We urge you to learn more about The Ethical Business Pledge, and consider adopting it for your business. You'll also enjoy reading Ethical Business Articles.

For enviro-friendly tips and news, be sure to and please, tell your friends about us!

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44-52 Townshend St.
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(Canberra, Australia)
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